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Business success hinges on networking and how good you are at it. The same can be said about growing an online presence. Custom link building is a form of online networking that allows you to connect with like-minded people with similar interests in hopes of shared opportunities and other associated advantages.
Custom link building has been around for years and has become a foundational part of SEO campaigns and strategies. The practice focuses on developing relevant and meaningful partnerships or alliances within the digital marketing space. With custom links, you can create an online network of links that transfer authority and relevance across a network of trusted and respected websites.
While most people in business are interested in identifying their competitors and beating them, one of the less explored areas is finding alliances with similar but non-clashing interests. These alliances, identified during custom link building services, can help set businesses apart from others by pointing the right signals in their direction.
By combining the alliances formed with the drive to beat your competitors, you’ll find yourself inching closer to the mark while developing a meaningful and reasonable network that can be leveraged for other industry needs now or in the future.
But how do you begin SEO link building, and what benefits do you stand to gain from investing in link-building opportunities? Find answers below.
Establishes good faith and trust
Customer interest and customer satisfaction are two important aspects of any business. Business owners understand the importance of building a customer’s interest in their product or service, and custom links may be one of those ways to achieve the desired goals.
Custom links can be seen as a form of industry approval or recommendations. Acquiring custom links from a trusted brand with thousands of happy customers can improve your business’s chances of getting more customers and enjoying better brand relevance.
With the right custom links to your business, you can enjoy the exposure, traffic, and favorable consideration that comes from customer loyalty to the brand that has recommended your product or service.
For example, a highly sought-after construction contractor may give custom links to a realtor. The links, which is a form of online recommendation, may inspire prospective property developers or investors to contact the realtor for business, whether property purchases or sale.
This, in essence, has brought more leads for the realtor and will overall play into their SEO strategy to improve brand relevance, traffic, leads generation, and overall profit making.
Establishes word-of-mouth promotion
Businesses in the past relied solely on word-of-mouth recommendations and promotions to drive sales and generate new leads. In the modern internet world, custom link building offers the same level of advertising capital.
Custom link building gives your business the “shout-out” it deserves for its amazing service or products.
A big part of word-of-mouth recommendation and why people trust it is that it offers no incentive to the recommender. This means the person recommending the brand, product, or service isn’t directly benefiting from the other person’s decision to patronize the company or not. The same is transferred online with good custom links. Acquiring good custom links through excellent custom link building packages ensures that the custom link will never sound like a sales pitch. Instead, it’ll be an honest recommendation for those in need.
Brings attention to your business
A custom link building strategy could be anything from press coverage to subtle advertising, even forum mentions. These are all strategies that can be set and achieved by a small marketing team. The end goal is to create a buzz or noise around your brand or business and get it known by others.
When done the right way, custom link building will create the perfect buzz that’ll set the standard for your business and its popularity. When paired with other marketing resources and techniques, it can have a great impact on your business locally, regionally, and even nationally,
It is important to note that digital marketing is an ever-expanding and dynamic field. This means that new evolutions and strategies will always find their way to the front while building on existing strategies.
Establish long-term connections
Custom link building offers online brands a chance to build a meaningful connection on a long-term basis. This means you can easily make an article, publish it on a relevant resources website and know that the link and article will remain there as long as the website remains active.
With this permanence, you can call on the article at any time, day or night, knowing that it’ll still carry your link and reflect positively on your brand.
This permanence is why it is more important to carefully vet your custom link sources and ensure they are from trusted and reliable industry partners. It may be worth it to go through the stress and hassles of establishing relationships with leading industry voices with the goal of enjoying the long-term advantages associated with the links built from them.
Planning your Custom Backlink Strategy
It is important to note that acquiring custom backlinks isn’t as simple as its sounds. You must be prepared to be turned down a lot, over time you’ll make some meaningful connections with others which you can reliably acquire trustworthy backlinks from.
A lot of research also has to be done, especially as custom backlinks are required to rest on the back of the existing authority that has been built by the brand or business delivering the custom backlink to yours. It may be worth considering a white-label backlink service provider, especially if you do not have the time and resources needed to establish as many networks and connections as needed to request those custom links you desire.
You can effectively focus on other aspects of your business by hiring a white-label agency or simply outsourcing this need. A major consideration, in this case, is whom you hire and the quality of their services. Ensure that the company/agency hired has a track record of success and has also amassed quality custom links for themselves.
